.png)
Hello, I'm Aldo!
I am a results-driven public relations and marketing professional who prioritize digital channels. I excel under pressure and enjoy overcoming tight deadlines while leading an organization to success. My skills span from researching, writing and editing diverse topics with ease to digital marketing, advertising and public relations.
​
Let me help you achieve your marketing goals!
Aldo Giovanni Amato
Marketing, Public Relations & Communications Professional
256-503-2291
Email:
Address:
Nashville, TN
Phone:
EXPERIENCE
2019-Present
Director of Marketing & Strategic Initiatives
Nashville Sports Council | Music City Bowl
In my current role as the head of marketing, public relations, and communications for the Nashville Sports Council, I oversee a dedicated team, including a brand and marketing coordinator and a strategic partnerships coordinator. I've been at the forefront of innovative strategies, notably spearheading a comprehensive rebranding of communication channels that significantly elevated the organization's prominence.
My leadership extends beyond marketing initiatives; I have successfully launched and currently oversee impactful diversity, equity, and inclusion programs with an emphasis on women in sports and HBCU athletics.
​
My accomplishments include generating tens of thousands of dollars in sponsorship revenue through the creation of compelling marketing assets and content. I’ve doubled earned media coverage through strategic campaigns and implemented an e-newsletter strategy that significantly boosted engagement. Overseeing day-to-day operations for the TransPerfect Music City Bowl, I’ve orchestrated successful advertising and public relations campaigns.
In addition to leading the bowl's rebranding efforts, I managed the production and deployment of official commercial and radio ads. Notably, I recently launched a captivating docuseries, "Behind the Bowl," offering an exclusive behind-the-scenes look at the bowl's diverse facets. In my capacity, I have served on multiple committees and acted as a liaison between boards of directors and staff, showcasing my commitment to collaborative leadership.
​
Additionally, I have successfully helped secure $3.5 million in event marketing funding during my tenure. My expertise in maximizing sponsorship exposure, overseeing media relations, and executing captivating broadcast productions positions me as a dynamic candidate for any marketing, communications or public relations role.
2017-2019
Reno 1868 Football Club
Public Relations & Digital Media Manager
In my role as the Public Relations & Digital Media Manager at Reno 1868 Football Club, a professional soccer team in the United Soccer League (USL), I demonstrated a comprehensive skill set that significantly elevated the club's visibility and brand recognition. I created and managed day-to-day and long-term editorial calendars, optimizing page views and boosting engagement on social media platforms.
Collaborating closely with marketing managers, media buyers and advertising executives, I played a key role in enhancing Reno 1868 FC's presence in the Reno-Sparks-Tahoe area as well as nationally in the American soccer world. My responsibilities extended to driving the communication process for major club announcements, managing game-day statistics and running weekly press conferences.
My key accomplishments include a 125 percent increase in impressions and engagement across all social media platforms year-over-year. I spearheaded the successful launch of the "1868" beer with Great Basin Brewing Co., directing the commercial and crafting the name, slogan and design for the beer.
Additionally, I led impactful campaigns for USL MVP and Rookie of the Year in 2017 and successfully launched one of the top away kits in North American pro soccer in 2018, earning rave reviews and recognition on nationally televised Men in Blazers.
2014-2017
Multimedia Journalist (MMJ)
USA TODAY Network - Tennessee
During my tenure as the Middle Tennessee State University Athletics Beat Writer from with the USA TODAY NETWORK – Tennessee, based in Nashville, I immersed myself in the dynamic world of Division I athletics. My responsibilities included daily coverage for both The Daily News Journal in Murfreesboro and The Tennessean in Nashville, contributing a minimum of three stories and blog posts each day across online and print platforms. As a multimedia journalist, I significantly enhanced web traffic on the MTSU beat by over 500,000 views in less than a year, employing SEO strategies to optimize online visibility. My proficiency extended to various social media tools, including Twitter and Facebook Live, engaging readers and directing them to our digital platforms. I played an integral role in breaking significant news in the sports arena, from coaching hires to recruiting updates, and covered notable events such as MTSU's historic NCAA tournament victory over No. 2-seeded Michigan State. Beyond reporting, I shared my expertise through journalism critiques for students at the University of Alabama and Middle Tennessee State University, underscoring my commitment to fostering the next generation of communicators.
CURRENT & PREVIOUS WORKPLACES
EDUCATION
2010-2012
B.A. Journalism
Minor in American Studies
The University of Alabama
In my journalism studies at the University of Alabama, I mastered foundational storytelling concepts and principles, developing expertise in audience research and data analysis. This education equipped me with essential skills to navigate the dynamic landscape of journalism and lay the foundation for a career in public relations and marketing.
2008-2009
Aviation/Flight Technology
Wallace State CC
Briefly studied aviation with the intention of becoming a commercial airline pilot prior to switching majors and transferring to the University of Alabama.
.png)
2008
High School Diploma
Virgil I. Grissom High School
Completed high school studies.
SKILLS
Digital Marketing
Content Creation
Social Media Marketing
Public Relations
E-Mail Marketing
Crisis Communications
EXPERTISE
Marketing Strategy
Develops and executes marketing strategies that drive business growth.
Content Creation
Creates compelling and engaging content that resonates with target audiences.
Social Media Marketing
Develops and executes social media campaigns that increase engagement and drive website traffic.
Testimonials
"I had the pleasure of working alongside Aldo Amato for two seasons. After decades of working in American pro soccer, I can honestly say that Aldo is one of the best PR and communication professionals I’ve had the pleasure of hiring. His creativity and knowledge of the communications and social media industry is second to none. But what I feel makes him the best PR and Digital Media manager in the USL is his writing ability.
Aldo brought five years of journalism experience before joining us at Reno 1868 FC and it shows with every preview, recap and feature story he writes. He picks the perfect headlines that drives people like me to open my email and click-through on a link. His ability to find what topics are trending and what stories could reach a wider audience, is why I feel like I hired the perfect person for the job.
Additionally, Aldo goes beyond the call of duty working countless hours to make sure our club remains relevant off the pitch. Whenever I need help, I know I can call Aldo and the work will get done at a first-class level. There is no doubt he is one of my Top 5 hires in my career and I see nothing but success ahead in his career path."
Andy Smith, President of Carolina Core FC